Website: https://www.manukaplymouth.co.uk/
Whilst working at Studiose, I was involved in a complete re-brand of a international environmental conscious paddleboard company called Shark SUPs. The brand is forward-thinking and their mission and ethics not only encourage sustainability, but their partnership with The Shark Trust push the education of the eco-system we paddleboard in.
From branding to product design, to being part of the photo shoot this project has entailed a lot of learning and I have learnt a heck of a lot about sharks! One of my favourite parts of the project was being able to use all this new knowledge gathered to select a shark which would represent a board well, looking at both the characteristics and technical features, and then being able to take those chosen sharks and illustrate their markings creating the Shark 2020 collection.
Innovation inspired by 400 million years of
Research —
Design —
Photoshoot —
Credits: Creative Director; Studiose. Strategy & Marketing; CCS Moments. Photographer; Matt Austin.
Research into Sharks visual characteristics.
Gathering all research collected, looking deeper into the patterns and organic shapes.
Selecting and partnering the board range with the right Shark.
Hand-drawn illustrative shark patterns using a uni pin fine liner on tracing paper.
Final product range in photoshoot location.
Product photography; all-round board with branded bag.
Surf board and paddle.
Instagram content curation; including profile and stories.
Avenue Magazine is my most recent collaboration with fashion & beauty photographer Laura Stobart. This is printed magazine which I designed (including the logo type — identity) from start to finish follows the theme of the good and bad side of high street fashion. It includes exclusive interviews with up and coming stylists, makeup artists, and producers, giving their insight into the fashion industry at the start of their careers.
Avenue is for real people with real lives who want to look great but without it costing the earth, all featured clothing and accessories are from high street brands.
We are currently in discussion of making a Volume 2 of Avenue Magazine. Which may be coming soon. So look out for it.. If you have an interest in fashion and beauty.
Credits: Photographer; Laura Stobart.
Avenue Magazine logo.
When interning with Kyra TV in 2018, I was assigned to design the identity of a pop-up-shop in Shoreditch, London for an episode of one of their YouTube channels PAQ.
In collaboration with Lynx and Ditch the Label, the PAQ boys set up a pop-up where they sold a mixture of high street and designer clothes for £10. However, all the labels of the clothing items were removed; meaning that the person buying would not know where they were from and how much they cost originally. The purpose of this concept was to highlight stereotyping that holds guys back from expressing themselves. All to raise awareness and money for the cause of anti-bullying.
My response to this brief was this stripped back simple logo to portray the whole meaning and purpose of the shop; to be yourself and not be afraid to show that.
Credits: Kyra TV, Lynx Music & Ditch The Label.
Stripped back logo.
Pop-up shop front; including, window design, which has strong contrast between the logo and posters.
Unlabelled poster.
PAQ Instagram Story
One of my projects during my time at Studiose was working on designing my first website. For a company in London called Yeast Culture. Yeast Culture is an award winning production company with over a decade of experience working across art forms blending film, live performance, animation, documentary, set design and projection mapping. Their work ranges between directing live classical performances and creating gallery video installations through to producing visuals and set design for contemporary dance, ballet and theatre shows.
Abiding by their branding I designed the whole website taking key features of their origami illustrations and using them as touch points and a one sided boarder to bring all the elements of the website together, including; the type and imagery.
Credits: Creative Director; Studiose.
In the summer of 2018, I took on an internship at Kyra TV. Focusing on their most popular YouTube show at the time, PAQ. Presented by four friends based in London, the show is about streetwear and fashion which they take weekly challenges on.
Thumbnails — One of my weekly tasks was creating thumbnails for the episodes. The aim for these were to be bright and bold, but also easily identifiable, keeping visual elements, such as; the title typography the same size along with trying to keep two people in the thumbnail.
PAQ pics — During my time at Kyra TV, I was involved in creating multiple decks, working alongside sales. This not only involved following the visual identity and image sourcing, but also creating logo’s for certain scenarios or/and products for the creative. In this instance, I created this logo for #paqpics. A hashtag for instagram for the viewers and fans to share their fits.
Additional promotional materials — Other design work, included internal and external event flyers / email attachments.
Credits: Kyra TV.
PAQ logo *not my design.
A selection of thumbnails created for PAQ episodes.
Promotional materials for internal and external Kyra TV events.
This project was a self-led project in university, in which we were tasked to create a motion graphics piece. I came up with a campaign called #stepoutside which was aimed at parents and their toddlers.
The purpose was to encourage spending time outdoors, as there are so many beneficial factors about getting out and par-taking in activities (especially at such a young age).
With the digital age in full swing we are introducing devices such as iPads to children as young as 2/3 years old. This is a campaign which is meant to be eye-catching yet light hearted to get the initial target audiences attention. The light and pastel colour palette reflects the feel of the campaigns mission.
#explore #learn #play
Business cards.
Snapshots of storyboard for motion graphics promotional video campaign.
Ignite Festival was a collaborative concept with fellow graphic design student, Isabel Bishop where we created a brand and range of promotional materials for our proposal of a social justice festival.
Working alongside Isabel was very beneficial as she generally focuses more on brand strategy. Where as, I’m more of a visual person so I’m stronger in the design aspect. Merging both are strengths we came up with Ignite Festival.
Our Mission
The Festival aims to promote a variety of Social Justice projects, to raise questions of diverse realities and reflect on the difference this can make to communities. This visual exhibition transpires a series of work which challenges viewers perception of Social Justice in 2019.
Credits: Strategy; Isabel Bishop.
